Owner Pablo Sartori and partners David and Frank Stork have brought a second location of Negroni—an international chain that is expanding outside of South America—to the U.S. in Los Angeles. The negroni and sushi lounge’s West 3rd Street location follows its first stateside outpost in Miami (the concept has also opened in Weston, Florida). Local firm Preen, Inc. was tapped to transform the two-story former A.O.C. space, updating the interiors with dramatic dark tones and a black and white geometric patterned flooring.
“The goal with Negroni was to create a social atmosphere that seamlessly merges the bar and restaurant experience, a co-mingling and resurgence of social dining,” explains Preen founder Alexis Readinger. “The space was intended to foster a sense of buzzing energy, alive with conversation.
Black palms adorn the walls and open windows bring the feel of the sidewalk dining in. Inside, lighting emitting an amber glow nods to the restaurant’s namesake cocktail. In a side room, a black-to-red gradient sweeps from the main floor to the mezzanine, tagging the banquette in a cascading ombré and immersing the upper dining room in red paint, red mirrors, and red lighting for an experience of carnival privacy.
“Negroni brings the energy of Latin America, particularly Argentina, to Los Angeles,” Readinger adds. “It’s an escape into a metropolitan, big-city environment from the moment guests step in, as juxtaposed by the laid back ambience of the majority of restaurants on the 3rd Street stretch. The overall feel is dark and moody in stark contrast to the perpetual brightness of the city.”
More from HD:
What I’ve Learned Podcast: The Gettys Group
Marriott’s 8,000th Hotel Revisits the Company’s Humble Origins
5 New Hotel Brands Respond to Travelers’ Wants
