Earlier this month, Fasano Group debuted Fasano São Paulo Itaim, its second hotel in Brazil’s capital. The new property pays homage to the company’s first project in the city—Fasano São Paulo Jardins, which opened 20 years ago—while incorporating contemporary flourishes that embed it into the hip Itaim Bibi neighborhood it occupies.
Designed by Brazilian architect Marcio Kogan of Studio MK27 (Kogan also crafted the Jardins outpost) in collaboration with Aflalo/Gasperini Arquitetos, Fasano São Paulo Itaim melds the brand’s signature aesthetic and Italian roots with modern touches.
Upon arrival, guests are met by the lobby, which Kogan considers the highlight of the design. The space is “divided into four successive moments,” he explains. “It begins with the entrance reception, followed by two symmetrical lounges, and ends at a bar that separates it from the restaurant. The volume’s transparency creates a strong connection with the city and infuses the space with urban energy.”
The onsite restaurant is a new location of Gero, which opened in tandem with the original eatery’s 30th anniversary. Gero Itaim includes 100 seats and an indoor-outdoor terrace.
Fasano São Paulo Itaim, which also marks the company’s 10th hotel overall, offers 107 residentially inspired guestrooms—ranging from 323 to 2,045 square feet—across six categories.
Wellness amenities include five spa treatment rooms, comprising one for couples’ therapy, two saunas, a beauty salon, and a fitness gym.
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