Starwood Hotels & Resorts will launch the W brand in Marrakech in 2017. Owned by Morocco-based Menatlas 14 S.A., the 148-room W Marrakech will be located in the city’s Hivernage district.
The interiors of the new-build project will be designed by London-based G A Design International, which also designed W Taipei and the St. Regis Osaka. W Marrakech will provide a contemporary lifestyle experience with guestrooms and suites, including one Extreme WOW suite—the W brand’s interpretation of the Presidential suite.
W Marrakech will also offer a signature restaurant, an all-day dining venue, a destination bar, an outdoor bar, and W Living Room. Other amenities will include a spa, fitness facility, and business center, as well as more than 10,763 square feet of meeting and event space, including a ballroom for larger celebrations.
“W Hotels is well poised to continue its expansion into some of the most exciting and vibrant destinations around the world,” says Bart Carnahan, senior vice president of acquisitions and development for Starwood Hotels & Resorts, Europe, Africa, and the Middle East. “The signing of this landmark W project in Marrakech underscores our continued commitment to grow our portfolio of luxury brands in primary markets and emerging destinations.”
Starwood currently has three hotels in Morocco, including Le Méridien N’Fis in Marrakech as well as Le Royal Mansour Méridien and Sheraton Casablanca Hotel & Towers both located in Casablanca. With 44 hotels and retreats currently open, W is on track to reach more than 60 hotels by 2018.
