Hard Rock returns to its birthplace with the Hard Rock Hotel London. Designed by London-based studio Scott Brownrigg, the 900-room property includes amenities such as the Rock Royalty Lounge, GMT Bar, and brand signatures, the Rock Shop and the Hard Rock Café, with a space for live performances.
The design concept was inspired by the heritage of the original building, which was built in the mid 1700s. Combining the history of London with the iconic musical heritage of the Hard Rock brand, the hotel pays homage to the site’s rich history through carefully curated music memorabilia displays.
Hard Rock Hotel London will be operated by London-based GLH, which also owns Thistle, Guoman and Amba hotels.
