Hotelier Olivier Bertrand of Groupe Bertrand has unveiled his fourth hotel, Hôtel Norman, a short walk from the Arc de Triomphe in Paris.
The 37-key Hôtel Norman is evocative of a warm, private apartment. To bring the interiors to life, French architect Thomas Vidalenc drew inspiration from American artist Norman Ives’ vibrant midcentury graphics.
Past the rotunda entrance, opulent velvet curtains open to a cozy library-lounge, which takes the the place of a traditional reception area. The space is furnished with vintage sofas, antique objects, eclectic artworks, and a fireplace. Geometric prints and furniture from the 1950s keep company with American paintings from the ‘70s.
Natural light flows in through tall windows, and a spacious dining area on the ground floor extends into a private inner courtyard.
Rooms and suites are clad in the same materials as public spaces, along with custom furnishings and antique finds. Rosewood headboards are balanced by natural wool curtains, while carpets with geometric patterns lay on the parquet floors and abstract paintings adorn the walls.
“We designed Hôtel Norman in the style of a club, aiming for architectural coherence in the various indoor and outdoor areas,” says Vidalenc. “The Norman’s style offers a very personal ambiance, far removed from artificial Parisian codes, that of a visitor who rejects standardized settings. One who wants to experience Paris like a local, in a hotel reflecting its culture.”
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