Hyatt Hotels Corporation has announced the launch of Caption by Hyatt, a new lifestyle brand within the select service category. Defined by comfortable communal environments, the brand will aim to promote connectivity and socialization, with distinctive F&B concepts serving as key components at each outpost.
“At Hyatt, we believe in the power of personal connection,” says Heather Geisler, vice president of global brands for the company. “By listening to our guests, we know whether they are traveling alone and looking to connect with others in an environment that is authentic and approachable. The Caption by Hyatt brand will invite guests and locals alike to hang out, and catch up with a friend, new or old, in a space that is intended for them.”
“We aim our new brand to be a global growth driver domestically and internationally in dense urban markets, emerging neighborhoods and high foot traffic areas too” adds Jim Chu, global head of development of Hyatt.