Following a soft opening that kicked off last summer, the Penny Williamsburg has now officially opened its doors in Brooklyn, New York. The property from Sydell Group—the company behind brands like NoMad, LINE, and Freehand—combines a 118-key lifestyle hotel with housing for Bard College graduate students under one roof.
Named after a small dog with a larger-than-life personality, the pet-friendly Penny evokes a playful, convivial spirit thanks to a design by Stonehill Taylor in partnership with Sydell’s in-house team. “We wanted the design to feel like Williamsburg feels: vibrant and idiosyncratic, casual and warm, and not taking itself too seriously,” says Isadora McKeon, Sydell Group’s vice president of creative and culture.
The hotel’s interiors are further bolstered by an art program developed by LAND Gallery and Pure Vision Arts, two locally based nonprofit community arts organizations. Additionally, the ground floor functions as a rotating art gallery with installations by Yuko Nishikawa and other local artists.
The residentially inspired Penny offers apartment-style accommodations fit for both short- and long-term stays. Room configurations include the Niche Queen, Queen, Supreme Queen, Sleeper Queen, and the 700-square-foot loft-style Your Majesty suite, which features a queen bedroom, large bathroom with a soaking tub, living and dining areas, a kitchen, and a large private terrace with a garden.
Another highlight of the property is rooftop restaurant and bar elNico. Located on the 11th floor, the Mexican concept helmed by emerging chef Fernanda Serrano offers extensive indoor/outdoor space and two private terraces. “The space has an incredible panoramic view of Manhattan and Brooklyn with lots of glass walls and plants everywhere so it feels like a terrarium on top of the world,” McKeon adds.