Sheraton Hotels & Resorts will begin rolling out a refreshed design identity this year with the renovation of six hotels in the U.S. and beyond. The new look for Marriott International‘s most global brand, which was first announced in 2018, draws inspiration from the brand’s roots as a community hub that promotes productivity and connectivity.
“This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time,” says Amanda Nichols, senior director and global brand leader for Sheraton. “Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We’re proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates.”
A layered design approach and more comprehensive guest experience aims to appeal to today’s traveler. Open lobbies are reimagined as public squares with a holistic ethos conveyed throughout natural details and communal elements. A bespoke workspace will anchor each lobby to promote long visits for both work and leisure, while flexible glass-wrapped studio spaces provide while maintaining a connection to the surrounding environment.
The redesigned lobby at Sheraton Grand Dubai
Café and market concept Coffee Bar Bar will also become a staple of the Sheraton F&B lineup. The revamped Sheraton Club Lounge is an exclusive perk for Marriott Bonvoy Elite members, and is characterized by layered, engaging visual elements that seamlessly transition the lounge from morning to evening.
Bright residential-style accommodations are defined by soft finishes, light wood tones, and black metal accents. Guestrooms and suites are now also equipped with a slew of productivity-inducing tools, like height-adjustable worktables and layered lighting, while bathrooms boast modern walk-in showers.
The first six redesigned hotels will be Sheraton Phoenix Downtown, Sheraton Denver Downtown, Sheraton Tel Aviv, Sheraton Grand Dubai, Sheraton Guangzhou, and Sheraton Mianyang. The transformation will continue across more than 40 existing properties, which are set for completion by the end of 2022.
