Set to debut in London late next year, the Newman will mark the first property from Kinsfolk & Co, a new hospitality management company that launched in May. The contemporary hotel will seamlessly integrate into the artistic community of Fitzrovia, where Bloomsbury’s culture meets Soho’s style.
Designed by Pernille Lind and Richy Almond of Lind + Almond, the Newman will convey a refined aesthetic marked by whimsical, eclectic touches.
Specifically, the design narrative will take cues from “the patchwork development of the area and the captivating characters who called it their home over the years,” says Almond. “They have become the real inspiration for the Newman’s story.” For instance, Fitzrovia’s bohemian queen, Nancy Cunard, will be referenced subtly throughout the property, including nods to her signature bangles and polka dots.
The hotel’s 81 guestrooms, suites, and apartments will be housed alongside a 120-seat European brasserie, cocktail bar, and a wellness floor. Guestrooms will be defined by a contemporary Art Deco aesthetic, with curves that mimic the pen strokes of the illustrators who frequented Fitzrovia’s drinking holes. Ensuite bathrooms—furnished with bespoke stone vanities and mixed-metal faucet fittings—will draw inspiration from Victorian architecture, playfully reinterpreting the structures’ glazed brick façades.
Descending to the cocktail bar will reveal the hotel’s efflorescent underbelly, where Art Deco and classical influences are shattered and reimagined with an avant garde nod to the Vorticists, mystics, and dandies who shaped Fitzrovia. This shift in design also pulls from the idea that many of the neighborhood’s cultural figures “presented themselves as rather respectable citizens on the surface, but toyed with dangerous and controversial ideas underneath,” Almond adds.