Lind + Almond—led by Richy Almond and Pernille Lind—has completed the Newman, a new Fitzrovia hotel that serves as a love letter to the neighborhood’s bohemian past. The project marks the first hotel from Kinsfolk & Co and is owned by Gerent Group.
Drawing on Fitzrovia’s legacy as a hub for writers, artists, and intellectuals, the interiors balance elegance with a subtle eccentricity. Rich timber paneling and warm materials define the arrival experience, setting a tone that unfolds into more expressive spaces throughout the hotel.
“Fitzrovia is a fascinating and often overlooked pocket in the very heart of London,” says Almond. “We couldn’t simply place a flashy hotel in this cherished part of London, which lacks the glitz of Mayfair or the bright lights of Soho. When you walk its streets, there’s an eccentric energy that sits quietly behind a restrained façade. Our mission was to create a hotel truly of this neighbourhood, exploring what that identity means and celebrating it for curious travellers and locals alike.”
Into the heart of the Newman
At street level, Brasserie Angelica channels the area’s cultural history with references to local figures like bohemian queen Nancy Cunard and furniture designer Gerald Summers, which inform the monochrome palette, graphic lines, and crafted detailing that complement Victorian-inspired joinery and glazed screens.
Below, Gambit Bar introduces a more immersive atmosphere. This shift in design also pulls from the idea that many of the neighborhood’s cultural figures “presented themselves as rather respectable citizens on the surface, but toyed with dangerous and controversial ideas underneath,” Almond notes.
Inspired by the experimental spirit of Percy Wyndham Lewis—founder of the Vorticist movement—the space features angular geometries and layered references, with subtle nods to figures like mystic and occultist Aleister Crowley.
Accommodations and wellness to match
Guestrooms continue this narrative, blending eclectic forms with a restrained material palette. Here, warm timber, polished metals, and hues of burnt red and petrol blue reference the neighborhood’s architectural vernacular, while leather accents introduce a distinctly British sensibility. Bathrooms reinterpret Victorian façades through bespoke tiling and rhythmic patterns.
Wellness spaces depart from conventional minimalism, instead drawing on the Swedish Grace movement for a softer, more tactile approach. Layered materials like oak, walnut, bronze, and textured glass create a warm, residential atmosphere.
Art, naturally, is a major part of the hotel’s design narrative. “The Newman must have heart and soul, seamlessly blending into London as if it’s always been there,” adds Lind. “Art plays a crucial role in telling this story, avoiding the blandness often seen in hotel décor. Fitzrovia and London’s artists will continue to provide inspiration and decorate the walls. We’ve collaborated with a curator renowned for selecting art that truly reflects the hotel’s concept.”
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