The Usual Rotterdam, the handiwork of Hamburg-based firm JOI-Design, is all about positive impact: biophilic FF&E designed with circular recyclability, water-saving solutions, and community initiatives.
With the goal of making conscious travel customary, the design of the hotel was guided by ESG and UN Sustainable Development Goals.
JOI-Design’s focus on sustainability
The Usual Rotterdam is powered by 100 percent renewable energy from Dutch windmills. Already Green Key-certified, the hotel’s forthcoming accreditation will include a BREEAM In-Use assessment of either Excellent or Outstanding, and it will apply for B-Corp status down the line.
JOI-Design selected circular materials with lower environmental impact and extended lifespans—those that are bio-based, recyclable, made from recycled components, or reusable at the end of their lifecycle. The firm also maintains an extensive database of sustainably focused suppliers and manufacturers, ensuring that future projects can achieve even greater levels of environmental responsibility.
The brand’s in-house sustainability team sought the advice of local city ecologists to stimulate biodiversity by installing bird houses, green roofs, and insect hotels, while all rooftop surfaces are covered with vegetation.
Inside the Usual Rotterdam
Upon entry, guests are greeted by a lobby outfitted with greenery, river stone tiles, and earth-toned natural materials that create the ambiance of a cozy lounge.
The hotel’s bar features a self-serve tap water station and mosaic cladding formed from the hotel’s terrazzo tile offcuts. Bar tables are made from timber remnant terrazzo composite, while barstool seats mix waste from recycled plastic and coffee beans. Flea market finds introduce local history and soul as well.
Three types of guestrooms
The Usual Rotterdam’s 209 accommodations comprise three types: twin bed, double bed, and 40 green-hued pod rooms inspired by Japanese capsule hotels.
The 150 terracotta-toned ensuite guestrooms feature cork walls, ceramic terrazzo tiles, and mini microclimate terrariums. Some rooms also include internal balconies for additional sleeping space.
Each of the 19 ochre-colored longer-stay studios feature a double bed, a seating area with a sleeper sofa, and a kitchenette complete with a four-person dining table.
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