Malaysia’s new Trove perfume store, located within the Pavilion Damansara Heights Mall in Kuala Lumpur, invites guests on an immersive journey through scent and texture.
The design concept by Shanghai- and Kuala Lumpur-based Spacemen Studio mimics the act of digging into the ground, with curved perimeter walls crafted from rammed earth and coarse stucco. The walls unveil cascading layers that create display nooks for the store’s perfume products.
“I wanted to reenact the exact notion of unearthing treasure from the ground into a three-dimensional space, allowing guests to imagine themselves running their fingers through soil to discover hidden treasures,” explains Edward Tan, founder and director of Spacemen Studio.
The store’s pièce de résistance reveals itself as a circular ceiling-height stainless steel cabin that commands attention with its anodized rainbow finish. Designed as a lab-like environment, the aptly named Scent Trove offers an extensive range of perfumes, inviting customers to experiment and discover their perfect scent.
“I envisioned [that guests would] meander and discover the space gradually, from the gray travertine façade to the curved wall displays,” Tan adds. “It’s a slow progression that ends with the final reveal in the trove.”
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