As part of its $1 billion global relaunch, Holiday Inn has redesigned its logo, requiring new exterior signage for more than 3,200 locations. In lieu of neon or fluorescent lighting, the chain selected GE Tetra LEDs for their energy efficiency and long lifespan. The new signs are expected to save hoteliers $4.4 million annually in maintenance and energy savings.
The transformation to the new lit signage was no easy task. The project has involved more than 20 sign manufacturers creating 9,300 channel letter and box signs with the high-performance LED lighting inside. Holiday Inn expects to cut energy usage by more than half and achieve an estimated 52 percent reduction in kilowatt hours with signs lit an average of 12 hours per day year round. That represents an estimated reduction of 8,700 metric tons of carbon dioxide annually, or the equivalent of planting more than 2,300 acres of trees per year.