Palisociety has grown its collection—in a bespoke, intimate way—with Le Petit Pali. Launched earlier this month after two years of development, the new bed-and-breakfast-style brand is all about the little things.
Palisociety founder Avi Brosh and his wife and business partner Kirsten Leigh Pratt reimagined the traditional, quaint European inn with their own charming spin. The result is now on view at Le Petit Pali’s inaugural properties in Carmel-by-the-Sea, California. Here, the couple shares what makes their latest offering so personal.
Tell us about Le Petit Pali.
Kirsten Leigh Pratt: Le Petit Pali is an all-new bespoke B&B concept from Palisociety, introducing our vision of the traditional small inn experience, layered with upscale charm and a very personal approach to travel and hospitality. The brand will feature a collection of small hotels in beautiful destination locales, each one carefully tailored to its surroundings and evocative of our signature style.
How did the idea for the new brand come about?
Avi Brosh: Through our years of travel and building the Palisociety brand, we always knew we wanted the opportunity to bring our guest experience to the small inn-style setting, where we could truly elevate every hand-picked detail and execute a B&B-style experience with incredible attention and care. It’s how we like to travel in vacation destination towns and small cities, and we felt that the European-inspired sensibility was lacking in some of our favorite U.S. locales. Once we dove into the process, it became a very personal vision for us and we have made it our own.
Who is the consumer you hope to reach with this new brand?
KLP: We believe Le Petit Pali will cater to both new and loyal Palisociety guests. It will appeal to those who know our brand and want to explore it in a more destination-style setting, like Carmel-by-the-Sea, but will also be a fresh offering in markets such as this where there may be a need for something with personality and charm. We are confident we’ll find new audiences who love those markets but want to enjoy them in a more personal, soulful way.
Why was now the time to launch Le Petit Pali?
AB: To be frank, the right opportunity presented itself for the brand’s launch. Carmel-by-the-Sea is exactly what we envisioned as its homebase—charming and easygoing and very European-inspired—and it felt like the timing was naturally aligned for this particular vision so we ran with it.
What goes into launching a new brand?
KLP: A lot of heart and soul. We’ve worked on the launch of Le Petit Pali for approximately two years, executing everything from the branding and visual storytelling to the guest experience, amenities, service touchpoints, and onsite details. There is nothing we haven’t personally picked for this brand, and everything feels very cohesive and intentional, which we love. We wanted to take our time and create something we would always be proud of.
What’s your pulse on the current state of the industry?
AB: The good news is the state of the existing hotel market continues to be relatively solid. The bad news is there are headwinds ahead related to financing new hotels, so I expect growth and pipeline in the near-to-medium future will be challenged.
Are there any trends you’re seeing?
KLP: Our guests are responding to “surprise and delight” moments. Touchpoints that feel special and personal, especially after the no-contact COVID era. At our new hotels, we offer tableside beverage service at breakfast, daily complimentary cookie delivery, curated playlists, and partnerships with local restaurants.
What else does Palisociety have in the works?
AB: We have a robust and exciting pipeline of new projects in the works with Palihouse Hyde Park Village in Tampa, Florida and Arrive New Orleans rounding out 2023. Le Petit Pali will expand into Los Angeles’s Brentwood neighborhood and Laguna Beach next.