The 72 Best Hotel Openings of 2024
The Usual Rotterdam, The Netherlands
Sustainability takes centerstage at the 209-room Usual Rotterdam, which is powered by 100 percent renewable Dutch wind energy. (The Green Key-certified hotel is also pursuing BREEAM Excellent or Outstanding accreditation and B-Corp status.) Awash in warm materials and an earth-toned palette, responsibly sourced materials and biodiversity-enhancing features like green roofs, birdhouses, and insect hotels further reflect the new brand’s commitment to the environment.
Design Firm: JOI-Design, Amsterdam | Owner: Crossroads Real Estate | Operator and Purchasing Firm: Usual Hotel Group
Photo by Wouter van der Sar