The 2025 HD Awards Project Winners

BAR, CLUB + LOUNGE
Carry On Airlines, Phoenix

A bespoke stamped boarding pass grants passengers access to their memorable flight on Carry On Airlines, a nostalgic cocktail bar that conjures the golden age of travel. The journey begins on the carpeted jetway leading to a bygone first-class cabin decked out with walnut, brass, and leather. In the cockpit, vintage uniform-donning bartenders concoct drinks behind a curving bar, an LED display of real-time aerial footage in the background. Reclaimed aircraft seating, ever-changing lighting, and touches like a soundtrack of jet engines and in-flight announcements imbue the space with a sense of theater. “Carry On blurs the lines between aviation fantasy and reality,” says PETERMAX founder and creative director Peter Bowden. “It’s where Eero Saarinen’s space-age modernism meets Hugh Hefner’s 1970s glamour—sleek lines, a playful spirit, and an unapologetic embrace of escape. We weren’t designing a bar; we were staging a departure.”

Interior Design Firm: PETERMAX, Phoenix | Owner: Pretty Decent Concepts