The 2025 HD Awards Project Winners

CASUAL RESTAURANT
Postcard Bakery, New York

Before tackling the design of Postcard Bakery, the team at Sarah Carpenter & Studio was given a Spotify playlist curated by Postcard co-owner Lisa Limb. The designers listened to the mix repeatedly for inspiration. Vintage Japanese postcards and artwork from the 1920s Taisho era were also starting points, propelling the designers to pair butter yellow quilted banquettes with golden tiles and peach walls. A lime green wallcovering developed with LMNOP, the agency behind Postcard’s visual identity, is framed in custom oak millwork, its botanical pattern recalling the oeuvre of 20th-century artist and illustrator Yumeji Takehisa. Its mellowness contrasts with the arched service area draped in vermillion red. “Inspired by the idea of time travel, we wanted to teleport guests into a vibrant and sweet escape from the bustle of New York,” says firm founder Sarah Carpenter.

Architecture and Interior Design Firm: Sarah Carpenter & Studio, Brooklyn, New York | Branding Firm: LMNOP Creative, Brooklyn, New York | Owner: Launchpad Hospitality