Spanish book retailer Rubio has introduced its first concept store in the heart of Valencia, Spain, where locally based design firm Masquespacio created a vibrant and educational retail experience.

Bright blue and yellow neon signage are featured throughout the 2,150-square-foot store to promote curiosity and exploration.

White mosaic tiling adorns the interior in homage to the pages of notebooks retailed by Rubio for six decades.

Methacrylate boards are featured in the designated mathematics section of the store to encourage young people to perfect their handwriting.

An augmented reality experience is housed within a color box that emits a warm neon yellow glow.

Dubbed the tunnel of color, the interior includes another striking installation that illustrates the history of the Rubio brand.