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PROJECTS: Wellness + Sustainability
January 21, 2026

Trendspotting: Social Wellness

In the $6.8 trillion wellness industry, connection is the new currency

Words by: Will Speros • Photos by Fernando Gomes, Ian Patterson, Peter Sherno, and rendering courtesy of Lore

The 100-person cedar-lined sauna in the Futurestudio-crafted Othership Williamsburg in New York
The 100-person cedar-lined sauna in the Futurestudio-crafted Othership Williamsburg in New York

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Wellness + Sustainability
January 21, 2026

Trendspotting: Social Wellness

In the $6.8 trillion wellness industry, connection is the new currency

Words by: Will Speros • Photos by Fernando Gomes, Ian Patterson, Peter Sherno, and rendering courtesy of Lore
The 100-person cedar-lined sauna in the Futurestudio-crafted Othership Williamsburg in New York

Today, wellness is as much about community as it is about serenity and longevity, giving rise to social wellness, where connection is central to wellbeing.

Consider Remedy Place, a social wellness club with locations in New York, Boston, and West Hollywood, designed to enhance healthy living through human connection, or the Snøhetta-designed living lab 113 Spring in New York, which redefines traditional retail by offering high-end products and community-focused experiences centered on lifestyle and wellness.

Hotels are entering the space, too, with launches like Six Senses Place, a private wellness club that blends science-backed health programming with social connection, and Proper Club, a members-only wellness and lifestyle club inside the Santa Monica Proper Hotel.

Here, we explore two more concepts that reflect this convergence of wellness and community.

 

Padel culture

Relish brings together 19 indoor and two outdoor pickleball courts in a former Sam’s Club in Louisville, Colorado

When it comes to growing a community, nothing has seen more of an uptick in recent years than the surge of pickleball. Retail brand Kith, for instance, recently launched Kith Ivy in New York, a members club where wellness, community, and padel converge.

Meanwhile, Ballers, an upscale Philadelphia-based pickleball club, was built around the need for social wellness via sports facilities, wellness amenities, and elevated F&B concepts. “Under one roof, our members can play, recover, dine, and connect, making it easier to prioritize wellbeing without sacrificing the social element people now crave,” says Amanda Potter, founder and creative officer of Ballers.

Good City Studio and Vero Capital are behind Ballers in Philadelphia, a hospitality-infused sports venue

Located in Louisville, Colorado, Relish—home to a food hall, pickleball and bocce courts, and more—is now the ultimate hangout. Denver-based firm Swan Dive Design Studio brought in warmth through curved walls, sculptural soffits, and a mix of wood tones, while skylights flood the courts with natural light. “[Relish] is a place built for joy, connection, and belonging,” says firm partner Amanda Arguello, “which is exactly where the wellness landscape is headed.”

 

Modern bathhouses

A rendering of the 6,200-square-foot Lore bathhouse in New York

With four locations in New York and Toronto (and a forthcoming outpost on the Upper East Side), Othership has created the blueprint for a modern bathhouse centered on social wellness. “After years of individualized wellness culture, people are looking for spaces that make them feel connected,” says cofounder Harry Taylor. “[They want] third spaces that offer connection and wellness, not just coffees and drinks.”

Taking that a step further is Lore. In collaboration with London firm Studioilse and New York-based Ringo Studio, founders James O’Reilly and Adam Elzer developed a two-story, 6,200-square-foot spot in New York, where hot saunas and cold plunges create a deeply primal experience. Tying these therapies together is the intimate communal space that also benefits a healthy mindset. “People open up more after doing their first round between the sauna and the cold pool,” explains Elzer. “This allows them an opportunity to chat with a neighbor or find a quiet moment by themselves. These small moments create space for people to show up for themselves and others.”

Indeed, there’s a clear move away from late-night revelry to a more mindful approach to socializing. “People still want energy, music, atmosphere, and community,” adds Taylor. “They just don’t want the hangover or the self-disconnection that often comes with it. We’ve been at the forefront of a larger shift, and the brands that embrace this are redefining what evening culture can look like.”

This article originally appeared in HD’s December 2025 issue.

Wellness + Sustainability
Americas•Spas + Wellbeing

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