Lisa Villarreal first joined her family’s furniture manufacturing and importing firm, J.S. Greene Associates, in 1987, after graduating with a business degree from San Diego State University. In 2000, she set off to create her own division of the company. Lily Jack, of which Villarreal is president and CEO, is named after her grandparents. Responsible for day-to-day operations, product development, and overall business strategy, she has grown the company to more than 300 employees. Here, she discusses Lily Jack’s latest collections and how the manufacturer weathered the COVID-19 pandemic.