North American paint and color brand Benjamin Moore has revealed the soft, rosy shade of First Light 2102-70 as the 2020 Color of the Year.
“We selected this hue as the color for 2020 since it represents a new dawn of idealism, design and living,” says Andrea Magno, director of color marketing and development at Benjamin Moore. “First Light 2102-70 reflects a new definition of the home—a shift in mindset from the material thinking to satisfying the core needs in life, such as community, comfort, security, self-expression, authenticity and ultimately, optimism.”
