Hirsch Bedner Associates (HBA) has announced the restructuring of its global organization. The design firm will now comprise four core business units—HBA Americas, HBA Asia Pacific and EMEA, HBA China, and HBA Brand Partners—led by a newly established executive committee of four managing partners.
Jacques Coetzee, Andrew Moore, Leo Ying Li, and Chris Godfrey will serve as managing partners for HBA Americas, HBA Pacific and EMEA, HBA China, and HBA Brand Partners, respectively. The committee will collaborate on group-wide strategy and lead their individual business units.
“HBA remains the dominant force in hospitality design and is committed to growing our design services that build on our beliefs and core competencies,” Godfrey says. “The company has come a long way in the past 10 years. Today, we are excited to pivot on these successes as we navigate the current environment and push forward into the next decade and beyond.”
This announcement arrives alongside news of co-CEOs René Kærskov and Ian Carr’s plan to retire. “Over the past decade, René and Ian, both influential figures in the global hospitality design industry, have overseen growth and led the transformation of HBA,” says Moore. “Thanks to their leadership, the group is stronger today and is well placed to serve our clients as the global hotel industry rebounds from the pandemic challenges.”
Carr adds, “Today’s appointments recognize the remarkable talent among the leadership team of HBA and will ensure our continued focus on delivering our commitments to clients, employees, business partners, and shareholders. I’m confident that, together, Jacques, Andrew, Leo, and Chris will lead their respective units and the group to greater success.”
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