A carefully considered art program reinforces the vibe at a hotel or restaurant and positively impacts the guest experience. For hospitality brands seeking even broader influence, the artwork selection process can reach beyond aesthetics to support local artists and advance diversity, equity, and inclusion (DEI) efforts.
DEI is in the DNA of online art gallery Singulart, which connects buyers with more than 10,000 artists globally, with more than 165 different nationalities represented across the platform, which offers original paintings, sculptures, photographs, and more.
“We have always been committed to building a diverse community of artists from all over the world,” says Yoshiko Shimada, artistic community lead for Singulart. “Creativity has the power to build an inclusive society that is respectful of all people.”
Singulart’s curatorial team reviews CVs and portfolios with an eye toward empowering artists from all corners of the world, while also seeking to “democratize the art market” for buyers, Shimada says.
“It’s about breaking down the white wall gallery perception,” says Sylvia Gazaniol, creator care team lead at Singulart. “We exist so that collectors in the heart of Bavaria or in the middle of Texas have access to these works, can see them digitally, and, ultimately, acquire them.”
The equity component of DEI is especially critical to Singulart’s mission. For instance, 49 percent of Singulart’s artists are women, and the company is going one step further to take on the gender pay gap.
“Our research found that women price their artwork 33 percent less than their male counterparts,” Shimada says. Digging deeper into the data on their own stable of artists and comparing artworks based on size, materials, time spent on creation, she adds, “we saw that women—even the top sellers—still priced their artworks an average of 14 percent lower than men.”
Singulart, which is headquartered in Paris, is taking steps to fix that by educating female artists it represents about valuing their art, explaining the findings of their research, and advising them on pricing for comparable works.
This personal approach to art extends to Singulart’s clients. Its trade program offers a dedicated advisor, personalized mood boards, and curation, along with exclusive industry discounts and customized logistics.
Says Gazaniol: “Receiving advisory services from a personal manager and getting access to our extensive catalog of artworks from our international creators makes the process truly unique.”
This sponsored content was created collaboratively by Singulart and HD.