Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
News: Hotels + Resorts
September 15, 2021

Beaverbrook Town House Debuts in London

The brand’s second outpost occupies two 18th-century Georgian mansions

Words by: Will Speros • Photos courtesy of Beaverbrook

News:

Hotels + Resorts
September 15, 2021

Beaverbrook Town House Debuts in London

The brand’s second outpost occupies two 18th-century Georgian mansions

Words by: Will Speros • Photos courtesy of Beaverbrook

Beaverbrook has unveiled its second property, the Beaverbrook Town House, in London’s posh Chelsea district. The hotel comprises two Georgian townhouses, totaling 15,000 square feet, that were opulently updated by Beaverbrook creative director Sir Frank Lowe and designer Nicola Harding. The interiors recall London’s storied theaters as well as Art Deco and Japanese cultural influences.

“The aesthetic throughout the hotel is remarkable, but what is unusual is the abundance of bespoke written histories we’ve introduced without making the hotel feel like a museum,” Lowe says. “I really believe visitors to London are genuinely interested in its rich history, and are hungry for information.”

In place of a formal reception, a cozy library welcomes visitors. The space features an Art Deco-inspired narrative that calls to mind the 1920s and ’30s. Tiles and tactile textures abound alongside vibrant colors, statement wallpaper, bespoke marbled collages, and pineapple motifs. Corridors and public spaces are also punctuated with a curated art collection that conjures a sense of nostalgia across the hotel.

The 60-seat Fuji Grill serves as Beaverbrook Town House’s key social hub, and is bedecked with a collection of 19th-century woodblock prints depicting Mount Fuji that are installed against a backdrop of soft green. Lacquered walls, burnt umber, raspberry pink fitted seats, and berry-bright stained glass—a brand signature—characterize the restaurant’s striking color palette as well.

Localized touches—including whiskey decanters and tea stations—infuse a residential-style elegance into the 14 theatrical suites. Four-poster and half-tester beds anchor each accommodation along with antique bureaus and bedside tables atop oak floors and seagrass carpeting. Upscale theater-style velvet curtains with geometric details further perpetuate the ornate theme as well.

More from HD:
NoMad London Captures a New York Sensibility
What I’ve Learned Podcast: Ed Ng, AB Concept
4 Wellness-Driven Spaces Offer a Dose of Respite

Hotels + Resorts
Europe•Lifestyle + Boutique•Renovations + Restorations

SHARE

em

ln

fb

pn

tw

NEWS Boutique + Lifestyle Hotels + Resorts

Three Ducks Launches in Westhampton Beach

May 30, 2025
NEWS Hotels + Resorts

Taj Guras Kutir Rises From the Eastern Himalayan Forests

May 29, 2025
NEWS Boutique + Lifestyle Hotels + Resorts

Three Ducks Launches in Westhampton Beach

May 30, 2025
NEWS Hotels + Resorts

Taj Guras Kutir Rises From the Eastern Himalayan Forests

May 29, 2025
← Previous Article Next Article →
HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow