Atlanta-based real estate developer New City Properties and Philadelphia hospitality firm Method Co. are set to debut FORTH Atlanta this June. The $150 million development will comprise a 196-key luxury boutique hotel with 39 apartment-style rooms dedicated for extended stays.
With architecture and design spearheaded by Morris Adjmi Architects (MA) in collaboration with Stokes Architecture + Design and Method’s in-house studio, the 16-floor mixed-use property will boast a striking cast-in-place diagrid façade juxtaposed with a wall of windows—adding depth and an element of transparency and surprise. The tower, akin to a jewel box, will be elegantly perched on a brick podium featuring contextual corbelling that artfully frames window openings.
While the concrete exterior embodies modernity, the interior of FORTH will exude a warm and inviting aesthetic, imbued with the spirit of Southern hospitality. Drawing from classic Americana traditions and contemporary European interiors, the design narrative embraces craftsmanship, incorporating handmade wooden furniture, layered fabrics and textures, vintage pieces, and curated objects that evoke a sense of belonging.
Departing from a more traditional hospitality model, MA has created a series of increasingly smaller, more exclusive public spaces that create a sense of intimacy as guests move through the hotel.
FORTH Atlanta’s F&B offerings will include a lobby café and bar, a rooftop cocktail lounge, an Italian steakhouse, and a poolside restaurant and bar. Additional amenities include an event venue with a capacity for up to 350 seats, a coworking space, a members-only social club, and a 2,300-square-foot outdoor pool.
“With MA, we are proud to bring in a design aesthetic that doesn’t yet exist in Atlanta,” says Jim Irwin, president of New City. “We wanted the spaces to feel comfortable yet elevated, merging Southern hospitality with a continental approach.”
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