Preferred Hotel Group has announced its transformation from a global multi-brand portfolio of independent luxury hotels to all-encompassing brand Preferred Hotels & Resorts.
The rebrand clarifies the company’s breadth of properties and better identifies the categories its hotels fall under for travelers. The properties are now categorized within one of five collections: Legend, LVX, Lifestyle, Connect, and Preferred Residences. All 650 hotels, resorts, and luxury residences are now clearly represented on the new Preferred Hotels & Resorts website.
“In a time when travelers are overwhelmed by the multitude of new hotel brands, we are going back to the foundation on which our company was built to provide clarity during the travel planning process,” says Lindsey Ueberroth, president and CEO of Preferred Hotels & Resorts. “As one brand, Preferred Hotels & Resorts will more effectively serve today’s travelers as the world’s most trusted resource for unique, authentic, and memorable independent hotel experiences.”
