Standard International will soon add a new hotel brand to its portfolio: the StandardX. The new concept is derived from the Standard’s youthful roots, drawing inspiration from the spirit that defined its inception 25 years ago—when the now-shuttered Standard, Hollywood opened on the Sunset Strip.
The StandardX’s inaugural property will launch this February in Australia. Nestled in the vibrant, post-industrial enclave of Fitzroy, the StandardX, Melbourne finds its home in a neighborhood with a rich history of record stores, punk clubs, writers’ haunts, and beloved party spots. Channeling the creative energy of Fitzroy’s 1970s and ’80s heyday, the hotel’s design by Hecker Guthrie pays homage to the Little Band scene, where artists like Nick Cave and Stuart Grant fostered a culture of experimental art, music, and creativity.
As the rebellious younger sibling of the Standard, the StandardX embodies a minimalist design paired with cultural programming and intuitive hospitality. The interiors take cues from the Standard, while infusing Fitzroy’s spirit into its 125 guestrooms and public spaces.
The lobby, accessed through a bold revolving door, leads to an airy elevated loft with a fireplace. Columns adorned in macrame by local artist Sarah Smalltown and paintings by Dane Lovett complement custom furniture and antique pieces.
Spanning eight floors, a modern and uncomplicated aesthetic defines the guestrooms, which are awash in a blue and white palette. The rooms feature a millwork ledge that doubles as a writing corner and open closet, as well as local art, including works by Jane Sinclair.
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