The Alamite has debuted in Tuscaloosa, Alabama as part of Marriott’s Tribute Portfolio. Crafted by Avenue Interior Design, the 112-room boutique hotel is characterized a refined sense of place and a narrative inspired by family and Southern charm. “The owners had a very strong vision for the property and wanted it to play true to its dedication to Southern hospitality and create a space that would provide storytelling moments,” says Avenue principal and cofounder Andrea DeRosa.
The design scheme is guided by a vibrant family, dreamed up by Avenue, with ties to Tuscaloosa. “We embraced the fictional family we created to execute a truly Tuscaloosan vibe,” DeRosa adds, “creating a warm and welcoming atmosphere comprised of serene-yet-rich color palettes and textures.” Fine millwork and heirloom finishes reflect a traditional approach to Southern residential design along with wall panel wainscoting and oak parquet plank floors. Full-height storefront windows in the lobby pour natural light into the space, accentuating the serene aesthetic of the blue-green palette and tufted leather chairs.
The Alamite’s F&B concepts include Forté: Cuts & Cocktails, which comprises an all-day bar, dining room anchored by an open kitchen and eight-seat chef’s table, and an outdoor patio. Indoor-outdoor rooftop eatery Roll Call also crowns the hotel.
Including six suites, accommodations were designed to resemble domestic bedrooms to further honor the motif of a fictional family. Custom casepieces are disguised as built-in millwork, while herringbone floors complement oak minibars. Guestrooms also nod to the nearby university with pebbled leather headboards.
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