The Indigo Road Hospitality Group will soon debut the Flat Iron Hotel in downtown Asheville, North Carolina.
Designed by Carrie Dessertine of interior architecture and design firm Mey + Co, the 71-key property—a historic, adaptive reuse project—is a nod to the city’s Gilded Age with Art Deco elements reinterpreted with a modern touch.
Original doors, transom windows, and classic prewar bathrooms were preserved, while colorful furniture and hand-drawn wallcoverings reflect the opulence of the era in which the building originally thrived.
The lobby combines historic stone—as seen in the original marble staircase—and wainscoting, accentuated by pastel hues and custom hand-painted wallpaper that depict classic vignettes of Asheville’s historic landmarks.
As guests traverse through the corridors, the structure’s former life as an office building becomes apparent, with glass-paneled doors bearing transoms and original terrazzo floors peeking out from beneath bespoke runners.
In the guestrooms, wallcoverings feature broken pinstripes and sun motifs that symbolize Asheville’s mystical nickname as “Land of the Sky.” The bathrooms, meanwhile, feature vintage-inspired tiles and grand marble vanities.
The hotel will also be home to Luminosa, an Italian eatery rendered in rich wood and brass; the Red Ribbon Society, a jewel-like speakeasy bar; and a rooftop terrace featuring panoramic views of downtown and the Great Smoky Mountains.
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