The Hoxton, Florence marks the brand’s second property in Italy, following the 2021 debut of the Hoxton, Rome.
Located in the heart of the historic center, the newly opened hotel houses 161 rooms across two distinct buildings.
The first, a late-Renaissance palazzo dating back to the 16th century, retains its original façade and impressive vaulted arcade. The second, designed in the 1980s by Andrea Branzi, presents a striking modernist contrast with a timber-slatted exterior and minimalist aesthetic.
Blending past and present
Library
Designed by AIME Studios (Ennismore’s in-house design studio), the interiors celebrate the grandeur of Florence’s past while embracing contemporary influences. Elements like lime-washed walls, original frescoes from 1611, and an open-air arcade surrounding the courtyard honor the building’s heritage.
Meanwhile, bold patterns, vibrant colors, and opulent finishes combine with bespoke designs and curated vintage pieces to reflect a distinctly Florentine glamour.
Accommodations at the Hoxton, Florence
Guestroom
The guestrooms, connected by a lush courtyard with a central fountain, take cues from the character of each building.
In the Renaissance-era palazzo, accommodations reinterpret classical Florentine architecture through geometric motifs, midcentury Italian influences, and a palette inspired by the tricolored marbles of the Duomo. Headboards reference the façade of the Santo Spirito church, while flamestitch details on curtains and corridor carpets pay homage to the Medici family.
In contrast, rooms in the Branzi building embrace playful, postmodern aesthetics with asymmetrical color-blocked wardrobes, monochrome-striped table lamps, and bold, clashing prints.
A new addition to the Hoxton brand, House is a self-contained three-bedroom apartment with four bathrooms, a kitchen, dining area, lounge, and outdoor terrace. Accessible through a private entrance, it also includes a dedicated house manager for tailored concierge services.
Dining experiences
Alassio
The hotel’s dining experiences include Alassio, a coastal-inspired Italian restaurant featuring vaulted ceilings, Murano chandeliers, mixed marbles, and vintage artwork that evoke the charm of its namesake beach town.
Enoteca Violetta, a laidback wine bar, is lined with floor-to-ceiling wine cabinets and original art. Beneath it, La Riserva tavern, offers a hidden setting for private dining, tastings, and masterclasses.
House kitchen
La Riserva
Hallway seating
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