Hyatt Hotels Corporation and Chesapeake Lodging Trust opened Hyatt Herald Square New York, located in Midtown Manhattan’s Herald Square neighborhood. The 122-room hotel draws on inspiration from the area’s rich publishing history and neighboring Fashion District.
The building housing the hotel is designed by Paul Vega and Vennie Lau of VLDG. Every aspect of the hotel’s design exudes a mixture of fashion and industrial newspaper printing elements, composed of bright pops of colors, glass, custom fabrics and millwork, reclaimed wood, letterpress blocks, pounded metal, and other nuanced details. The lobby, adorned with the artwork of nine local artists, serves as its own destination, featuring several themed communal areas.
The traditional check-in desk experience has been abandoned for a smooth, bowl-shaped desk toward the back of the lobby sitting in front of a curved metal door with embossed lettering. Adjacent to the check-in area, a small concierge desk made from decorative newspaper stacks of different colors and textures fields guest requests and questions.
The guestrooms are designed with a natural and neutral palette. Dark, rich wood furniture found in the rooms is accented with pops of hot pink, a recurring color throughout the hotel. As a nod to both the publishing and fashion industries, an in-room letterpress block feature includes quotes from famed fashion designers. Letterpress blocks are also used to indicate the room numbers on all 122 guestrooms, including the penthouse suite on the 18th floor. Guestrooms include retail-inspired open armoires, desks that double as vanities, patterned couches with multi-textured throw pillows, and artwork panels on the ceilings and walls. In place of a lamp, the bedside lighting feature is a chain link lantern attached to a down light.
“We are thrilled to be behind the opening of Hyatt Herald Square New York,” says Ben Seidel, president and CEO of Real Hospitality, the hotel’s management company. “This fashion-forward, historical-minded hotel is sure to be a great go-to-destination for business and leisure travelers, as well as local New York residents, offering a true taste of the neighborhood in a contemporary and social setting. We are confident that the design, food and beverage, accommodations and amenities will make this hotel stand out as a leader in the industry.”
