The U.S. hotel industry is projected to end 2011 with increases in all three key performance measurements, according to STR‘s forecast update. The research firm projects 2011 occupancy will increase 1.8 percent to 58.5 percent, ADR is expected to end the year up 4.2 percent to 102.21, RevPar is projected to rise 6.1 percent to $59.78. Supply is expected to report slight growth this year with a 0.7 percent increase, and demand is projected to increase 2.5 percent.
Next year is looking equally promising. STR also is projecting increases in all three key performance metrics during 2012. Occupancy is expected to rise 1.7 percent to 59.5 percent, ADR will increase 6.8 percent to $109.16, and RevPAR is projected to end the year up 8.6 percent to $64.93. Supply during 2012 is expected to end the year virtually flat with a 0.5 percent increase, and demand is projected to rise 2.2 percent.
