The team behind New York wellness destination Bathhouse—which launched in Williamsburg, Brooklyn in 2019—has opened a second location in Manhattan’s Flatiron District.
Envisioned by Rockwell Group, Bathhouse Flatiron boasts a sleek and modern design that emphasizes functionality over fluff, challenging the conventional notions of a spa, which cofounder Jason Goodman describes as “performative relaxation.” Colberg Architecture served as architect of record on the project.
The lobby serves as an intriguing entry point, transporting guests from the familiar world outside through a portal towards the unknown. The themes of transformation and rebirth are woven throughout the experience as guests undergo changes as they move through the amenities.
Bathhouse Flatiron features an expansive 800-square-foot dry sauna that can accommodate nearly 100 people, as well as a Russian-style banya constructed with variegated slate quarried in Vermont.
Interestingly, the new Bathhouse outpost also taps into a novel heating solution for its pools: Bitcoin. Bathhouse’s site explains how the electricity used to mine the cryptocurrency is converted and stored as heat that is then used for the pools.
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