FINN Partners has released The Future of Wellness Tourism 2025, a new report compiled by the marketing agency’s Global Travel Practice.
The 42-page report includes data, expert insights, and examples of innovations designed to meet the growing demand for wellness travel—examining new marketing approaches, technology advancements, and emerging destinations.
“There was a time when all a hotel needed was a massage table, steam, and sauna to tempt guests with spa services. Now, the influence of wellness is everywhere in travel and hospitality, as travelers seek inventive ways to enhance their personal wellbeing,” notes Cathy Feliciano-Chon of FINN Partners.
With the Global Wellness Institute (GWI) estimating wellness tourism to reach $1.4 trillion by 2027, it is one of the fastest growing sectors in the wellness economy. Key trends cited in the report include:
- Age: At a time when chronological age matters less than biological age, 60-year-olds have the vitality of people half their age, and younger generations are adopting healthier lifestyles much earlier than the generations before them, generational demographics no longer apply.
- Nomadism: A rising tide of new nomads is presenting opportunities for wellness resorts to rethink programming to encourage longer stays and residences.
- Women’s health: Women are going lengths to address issues from sexual wellbeing to fertility to menopause, opening the door for travel providers to offer wellness programming to meet their needs.
- Airline wellness: By developing more human-centric experiences, the aviation industry is investing in cutting-edge technologies to transform passenger experiences into journeys of wellbeing on the ground and aloft.
- Nutrition: The fastest-growing segment in tourism is feeding appetites for unique experiences as wellness inspires culinary meditations, dopamine dining, neural nutrition, and more.
- Thermal springs: Governments and developers are investing in thermal springs to satisfy a growing interest in nature-based experiences and combat overtourism by directing travelers to less-visited areas.
The full report is available for download here.
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