Tia has opened two full-service women’s healthcare clinics in New York. The new locations in Manhattan’s SoHo neighborhood and Williamsburg, Brooklyn feature interiors by Alda Ly Architecture (ALA), a locally based firm that also created Tia’s Los Angeles, San Francisco, and Phoenix outposts.
Specializing in design that shakes up conventional paradigms, ALA bases design decisions on ethnographic research obtained from their clients’ stakeholders—a fitting approach for Tia’s fusion of gynecology, primary care, mental health, and evidence-based wellness services.
ALA worked with Tia to understand how demographics and services should evolve for New York. Alda Ly, ALA’s founder and principal, explains the mood and palette shifted towards richer, sophisticated reds and magentas while still using the brand’s signature pink. The scale of exam rooms was refined; acupuncture and massage areas have increased circulation space for providers; and employee meeting rooms and phone booths were added.
Tia Williamsburg
In both centers, spatial flow enables intuitive navigation by patients, employees, and providers, guiding them from the hospitality-inspired “living room” to consultation spaces, wellness areas, a lactation corner, and a pelvic floor physical therapy room.
Brooklyn’s design-driven demographic steered the playful geometric concept for the 4,000-square-foot Tia Williamsburg. ALA’s staircase design helps interiors feel open and airy while giving the main floor’s community and primary care services a separate identity from the downstairs wellness area and its sculptural winding pathways.
The 5,500-square-foot Tia SoHo celebrates the E.V. Haughwout Building’s original 1857 embossed tin ceilings and cast iron columns with decorative capitals and fluting through strategic illumination. A black and white terrazzo reception desk; terracotta niches; and orange, yellow, and pink furnishings feel welcoming, while calming mauve and clay hues, rich textures and residentially inspired furniture instill respite from the high-energy streets.
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