The Asian American Hotel Owners Association (AAHOA) board of directors announced that Laura Lee Blake has been chosen to serve as the organization’s new president and CEO. Effective May 16th, 2022, Blake will succeed Ken Greene. She has worked as an attorney focused on law, government, business, and academia for more than 25 years. Blake also worked at AAHOA for nearly a decade from 2002 to 2014, and, most recently, she was a partner at Connor, Fletcher, and Hedenkamp LLP in Irvine, California.
“As I step into this new role, my immediate task will be to help lead AAHOA as it relaunches its operational mission and moves forward to achieve its goals, with guidance and strategic direction from the AAHOA board of directors,” Blake says. “From rebuilding the AAHOA team and refocusing our tactical priorities to preparing for an incredible regional season and continuing AAHOA’s efforts around fair franchising, I’m ready to hit the ground running and can’t think of anywhere else I’d rather be.”
“We are so excited to have Laura Lee back as part of the AAHOA family,” says AAHOA chairman Neal Patel. “Whether it’s evaluating the franchisor-franchisee relationship to determine how best to improve the ROI so it’s more enticing for our members, to promoting fair franchising that will benefit both sides, or hosting franchise law educational sessions, her in-depth knowledge, experience, and advocacy work are just what this organization needs to take our franchising advocacy efforts to the next level. Plus, she will be assisting with prioritizing strategies for legislative advocacy and building alliances with those who understand and support the travel industry.”
“AAHOA Members embody the American dream,” Blake adds. “They exhibit how success is possible with hard work and an opportunity to grow and expand their businesses under our free enterprise system. There is simply no place like AAHOA to make a real difference for our members, hotel owners, and the industry at large.”
More from HD:
The 18th Annual HD Awards Project Finalists
AutoCamp Joshua Tree Channels the Spirit of the California Desert
7 Sustainable Projects Put the Future First
