InterContinental Hotels Group (IHG) and Iberostar Hotels & Resorts have embarked on a 30-year commercial agreement for resorts and all-inclusive hotels.
Iberostar will retain 100-percent ownership through the strategic alliance, which will add up to 70 hotels and 24,300 guestrooms to IHG’s portfolio under the Iberostar Beachfront Resorts brand. Properties in Mexico, Jamaica, Brazil, the Dominican Republic, and the Canary Islands will be among the first units to join the IHG system this December.
“With this agreement, we set the path to continue the outstanding growth that began 40 years ago with the creation of the Iberostar brand and which has positioned us among the top resort brands in the world,” says Iberostar vice chairman and CEO Sabina Fluxá. “The alliance with IHG combines our strengths, represents a decisive step forward in the distribution of Iberostar’s beachfront resorts, and reinforces our position as a benchmark in responsible tourism. By working together we will grow our portfolio and we are really looking forward to hosting IHG loyalty members in our collection of premium and luxury beachfront resorts and all-inclusive properties.”
Iberostar Selection Hacienda Dominicus in the Dominican Republic
The deal will also afford Iberostar access to IHG’s enterprise platform, including its distribution channels and the IHG One Rewards loyalty program with more than 100 million members. IHG will be enabled to promote awareness of its current brands to a new set of travelers as well.
“Guests have told us of their wish for increased choice of resort and all-inclusive destinations within our brand portfolio. We are delighted to address that by working with such a well-respected, experienced, and like-minded partner as Iberostar, and to see more amazing hotels join our system that continues IHG’s growth in so many of the world’s most attractive markets and destinations,” adds IHG CEO Keith Barr. “This agreement increases IHG’s system by up to three percent, which helps to deliver on our ambitions for system growth. We continue to explore further opportunities for growth with exclusive partners, demonstrating the strengths and attractiveness of IHG’s enterprise platform.”
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