Four months after introducing premium economy brand Spark by Hilton, the hospitality giant has launched another new brand. Project H3 (a working title, according to Hilton) was conceived to meet the demand of the growing $300 billion workforce travel market.
With apartment-style accommodations, Project H3 properties are specifically suited for long-term stay guests checking in for 20 or more nights.
“Many long-stay guests never stopped traveling during the pandemic, especially within the lower midscale extended-stay segment, and we designed a product in direct response to this growing need,” says Hilton chief brand officer Matt Schuyler. “Project H3 will disrupt the category and allow Hilton to better provide reliable and friendly service for those who are in it for the long stay.”
Described as simple, consistent, and convenient, Project H3 will stand apart with a unique, multifunctional lobby. Called the Hive, the space will provide easy access to all of the property’s amenities in order to strike a balance between self-sufficiency and concierge service.
Hilton CEO Chris Nassetta adds: “Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day.
Project H3 is expected to first launch in the U.S.