According to Castell, an AHLA Foundation Project, one woman still accounts for every 10 men in hospitality leadership positions, despite women accounting for more than 57 percent of industry workers. But a new initiative comprising 18 organizations aims to change this.
Through collaborations and partnerships, the Women in Hospitality Leadership Alliance will work to advance women in leadership roles in hospitality. The alliance, led by industry veteran Rachel Humphrey, will pool collective resources to elevate women into executive leadership roles.
“There are so many organizations and leaders committed to this important initiative. By collaborating, we’re able to advance all these efforts, which will move the needle farther and faster for our industry,” Humphrey says. “At a time when human resources and financial resources are at a premium, it is great to see these groups getting together and sharing with one another in an effort to maximize the impact of each and collectively of all.”
Participating organizations include:
- African Association of Women in Tourism and Hospitality
- ForWard: Women Advancing Hospitality® (American Hotel & Lodging Association/AHLA)
- Asian American Hotel Owners Association (AAHOA)
- Boutique Lifestyle Leaders Association (BLLA) / Travel Industry Executive Women’s Network (TIEWN)
- Castell, An AHLA Foundation Project
- DEI Advisors
- FAB Workshop
- Forum on Leadership for Women by Red Roof
- WINiT by GBTA (Global Business Travel Association)
- Hertelier
- Howard University School of Business Marriott-Sorenson Center for Hospitality Leadership
- International Society of Hospitality Consultants (ISHC) / Questex Diversity Council
- Inspiring Women in Hospitality
- Latino Hotel Association (LHA)
- Raizup
- She Has a Deal (SHaD), including Fortuna’s Table
- Women Leading Travel & Hospitality
- Women in Travel Thrive
- Women Own the Room by Wyndham
In addition to the 18 organizations, individual participants will also support the alliance, including Andrea Foster of Marcus Hotels & Resorts. “These remarkable women and men are having an incredible impact with strong initiatives that are rapidly advancing women in leadership and by working together we are sure the impact will be even greater,” says Peggy Berg, founding alliance member and founder of Castell, an AHLA Foundation Project.
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