Soho House’s development in the Americas continues apace with the announcement of its plans for a members club in Charleston, South Carolina in 2024 and the confirmed opening of its first location in the Pacific Northwest, Soho House Portland, in November.
The news come on the heels of the company’s reveal to launch its inaugural property in Latin America, Soho House Mexico City, this September in the Colonia Juárez neighborhood.
“We have a lot of unique projects underway that are firsts for Soho House, with Mexico City being our inaugural location in Latin America, and Portland marking our entry into the Pacific Northwest,” says Jarrett Stuhl, Soho House’s COO – Americas. “As we look to 2024 and beyond, we will only continue to expand in the Americas into cities and territories where we haven’t yet had a physical presence—including Charleston.”
Soho House Portland will occupy the Troy Laundry Building in the city’s Central Eastside neighborhood. The property will feature a lounge, two-story gym, rooftop pool, restaurant, and music room. Interiors by Soho House’s in-house team will blend Victorian architecture with contemporary design, honoring the structure’s history and highlighting talent and diversity. Drawing inspiration from some of the original industrial interior elements, such as exposed brick and concrete columns, the house will also display an art collection comprised of local artists.
“We’ve been humbled to be part of Portland for over six years, hosting pop-up events and programming with our Cities Without Houses (CWH) members,” says Nick Jones, founder of Soho House. “During that time, we’ve learned and experienced the best of the city’s culinary talent and thriving arts and film industries. I couldn’t be more excited to transform this beautiful building into our first Soho House in the Pacific Northwest.”
The brand’s Charleston outpost, set to open on East Bay Street in the elegant French Quarter area, will reimagine the three-story Victorian-era Wagener Building into a ground-floor public restaurant and two floors of members-only space, including a rooftop bar and a dining area with views of the port city.