Set to open in Tel Aviv this October, the George is a collaboration between local firm MYS Architects and designer Lázaro Rosa-Violán. The 170-room lifestyle destination will feature 40 accommodations designed for extended stays, four dining experiences, open work areas, and a members club.
The George will be the first property in the city to manifest and capture a new SevenEx hospitality approach developed by Tel Aviv-based company Elco Hospitality. Focusing on seven urban experiences of daily life, the George will be home to a collection of spaces that will naturally integrate experience and hospitality. All guests will be able to live, work, meet, celebrate, dine, stay, and relax—bringing to life a holistic microcosm of urban life.
The George’s members club will be designed to foster connections between locals and residents. In line with the growing trend of members clubs within hotels, it will become one of the Israeli city’s most exclusive destinations. The concept aims to provide a vibrant environment where individuals can seamlessly network and access myriad experiences available within the club.