Brussels’ Victoria Tower (formerly the IBM Tower) has entered a new era. After two years of renovations, the Brutalist skyscraper is now home to the Hoxton, Brussels, marking the lifestyle hotel brand’s debut in Belgium.
Upon entering, guests are greeted by an airy, double-height lobby complete with a retro-style coffee bar. In addition to commissioned murals from local artists Madeleine Schilling and Claire de Quénetain, the lobby is also home to the Hox Gallery, an incubator for local talents that bonds the property with the neighborhood. (Bieke Buckinx is the first artist to showcase her works in the space.)
Other places to imbibe include Peruvian-influenced restaurant Cantina Valentina and Tope, a colorful rooftop bar and taqueria on the hotel’s 22nd floor that offers sweeping views of Brussels’ Botanical Garden.
AIME Studios, Ennismore’s in-house creative team, led the interior design, taking cues from hallmarks of 1970s aesthetics. Hues of green, blue, and yellow are punctuated by geometric forms and vintage furniture sourced from classic Belgian brocantes, local markets with antiques and décor.
The ’70s influences continue on to the Hoxton, Brussels’ 198 guestrooms, where furnishings rendered in a mix of rich velvets and wood intermingle with unexpected accents, including pink washbasins and large-format terrazzo flooring.
Additionally, the property will soon feature a Working From_ coworking outpost. Located across four floors, the hybrid hospitality space, which scheduled to open this summer, includes a mixture of open desks and private rooms.
The Hoxton also recently launched the Hoxton, Charlottenburg, its first hotel in Germany.