Lifestyle hospitality company Ennismore has inaugurated AIME Studios, a specialist team of 30 interior and graphic designers overseeing projects for 12 brands and 22 properties including Gleneagles, the Hoxton, TRIBE, SO/, and Working From_. Formerly known as Ennismore Design Studio, the creative studio, which has left its mark on hospitality projects since 2017, has expanded to offer graphic design services.
“I’ve had the privilege of having an in-house design and creative team ever since I started Ennismore over 10 years ago and it’s fantastic to see AIME Studios today, playing a vital part in what sets us apart, creating authentic and inspiring hotels for both locals and international guests,” says founder and co-CEO Sharan Pasricha. “Our designers have been integral to building our brands, ensuring each hotel remains true to the original brand vision.”
One of Ennismore’s four specialized in-house studios, AIME is helmed by vice president of interior design Charlie North and graphics design director Alex Prior. North has worked in design for more than 16 years, previously lending his expertise to David Collins Studio and Martin Brudnizki Design Studio. He was a member HD’s 2019 Wave of the Future class as well. Touting more than a dozen years in the design industry, Prior’s background includes work in photography, publishing, and branding agencies.