Jewelry Box Brand Trove Opens U.S. Flagship in New York

The West Village store’s bright entryway gives way to a moodier, sophisticated setting

Published: December 10, 2024By Stephanie Chen
Photos by By Ori Harpaz

jewelry store trove manhattan new york chelsea moody olive velvet wallpaper

Jewelry box brand Trove has opened its first U.S. flagship store in Manhattan’s West Village.

Envisioned by the company’s Melbourne-based founder Hannah Ward, the boutique reflects Trove’s signature aesthetic, which pulls inspiration from patina-worn objects, lacquerware, and timeless design.

The interior transitions dramatically from a bright, welcoming entryway to a moody, sophisticated setting adorned with olive velvet wallpaper, setting the tone for an intimate shopping experience.

jewelry store trove manhattan new york chelsea bright entrance curved shelf display table

Floor-to-ceiling glass cabinetry displays Trove’s boxes alongside fine jewelry from a curated selection of international designers. The boutique also features an exclusive VIP lounge for private viewings.

In addition to its collection, the space serves as a gallery for celebrated female artists and designers, including Line Vautrin, Rachel Lancaster, Sanam Khatibi, Danielle McKinney, Ewa Juszkiewicz, and Mia Middleton. These works are complemented by collectible design pieces from Misha Kahn, Gio Ponti, Tobia Scarpa, Ian Collings, among others.

jewelry store trove manhattan new york chelsea bright entrance artwork gallery display table