InterContinental Hotels & Resorts, part of IHG’s luxury and lifestyle portfolio, is reimagining the luxury travel experience with new offerings, a fresh brand culture, and an upgraded F&B and hotel design strategy tailored to today’s travelers. With 93 new hotels and resorts in the pipeline, these new concepts are designed to shape the future of InterContinental.
“This isn’t a rebrand or repositioning; rather, it’s a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveler,” says Tom Rowntree, vice president of luxury brands at IHG Hotels & Resorts. “Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what todays and tomorrow’s guests, owners, and colleagues require.”
The brand transformation acknowledges that guests require seamless transitions throughout their day. In response to this, InterContinental is creating experiences and resources to help travelers “shapeshift” accordingly.
New initiatives include scientifically backed food and beverage programs that help reduce travel fatigue while ensuring dining options reflect different needs depending on the day. Guests will also receive access to Timeshifter, a jet lag app that utilizes circadian science to help travelers quickly adapt to new time zones. Further, InterContinental collaborated with neuroscience-based designer Isabelle Sjövall to revolutionize guestroom spaces to address travel fatigue and enhance the restorative process.
Another feature of the brand evolution is the addition of Concierge Galleries. Going beyond the standard concierge desk, these outposts will more closely resemble a luxury boutique, bringing together interactive displays, library spaces, informative features, and, in some cases, art installations or designer pop-ups. The intention is to facilitate more natural and engaging interactions between the guest and concierge.
“Each InterContinental hotel or resort is an experience-driven bespoke concept, tied together by our new design pillars that form the strength of our brand design style: Cultivated Elegance,” adds Melissa Messmer, global head of design for luxury brands at IHG.