Futurescape agency Journey has announced its acquisition of New York-based design studio ICRAVE. Future Intelligence Group and Skilled Creative were also acquired in the same deal. Terms have not been disclosed.
“The decision to join Journey was fueled by my passion for reinvention,” says ICRAVE CEO and cofounder Lionel Ohayon, who also serves as CCO of Journey. “From the introduction of iPads into the customer airport experience, to immersive digital and physical experiences in the world’s largest nightclub, and integrating wearables into a leading cancer outpatient facility, we are all about creating next generation physical experiences enabled by emerging technologies.”
“Brands must embrace the rapid pace and diversity of technological innovation and understand what we call the customer journey’s futurescape,” adds Journey CEO Andrew Zimmerman. “We support clients who are looking for a panoramic view beyond what we can see today, which spans across physical, voice, digital, and virtual touchpoints. The Futurescape is the ‘space’ in which we imagine the next chapter in the customer journey and then build it.”
Skiller Creative CEO Brandon Kaplan will also join Journey’s leadership team as chief innovation officer. He adds, “At Skilled Creative, we’ve been pushing the boundaries of how brands can leverage voice and conversational AI, creating new and innovative customer journeys. As brands begin to traverse physical, digital, and virtual realities, conversational AI will be the leading user interface, and Journey will be leading that Voice UI charge.”
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