Subway, one of the world’s largest restaurant chains, is introducing its new Subway Fresh Forward design, which aims to reimagine the guest experience as part of the company’s next phase of evolution. Cincinnati-based FRCH Design Worldwide (now known as NELSON Worldwide) conceived the concept, which draws inspiration from the fast-food restaurant’s fresh ingredients.
A bright color palette dominates the design scheme, which addresses many touch points of the brand. Self-order kiosks are installed in select locations along with digital menu boards and new displays for vegetables, bread, and cookies.
“With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customized experience,” says Robyn Novak, FRCH’s vice president and creative managing director. “The restaurant revolves around a bright and energetic footprint by creating greater awareness with a new presentation that brings freshly baked bread forward, highlights fresh-prep ingredients, and provides the guest with choice in dining experiences.”
Subway and FRCH have launched Fresh Forward at 12 pilot locations across the U.S. and Canada.
