Freshly Cosmetics Unveils Second Flagship in Madrid

Valencia-based CuldeSac crafts the natural cosmetics brand’s newest outpost to reflect its inspiring ethos. Freshly Cosmetics has launched its second retail flagship location in the heart of Madrid. Valencia, Spain-based design studio CuldeSac oversaw the design of the new 1,075-square-foot space, outfitting its interiors to maximize functionality and reflect the brand’s zealous personality. The new flagship greets visitors with a large canvas installation suspended from the ceiling and snaking overhead throughout the octagonal layout. The canvas is adorned with branding from Freshly and their new make-up line, Identy Beauty, that conveys product information and inspiring messages. Abundant greenery echoes the eco-consciousness of the brand, with one green installation fixed at the central axis of the interior. Full-length mirrors add depth and delineate different aspects of the layout, accentuating the curvature of the design with a sense of openness. A back terrace appointed with lighting and vegetation rounds out the experience.