Frame Hospitality Group has debuted the 20-key Frame Hotel – SoCo in Austin’s South Congress neighborhood.
Designed by Frame Hotels’ in-house team, the property feels more like a private retreat than a traditional hotel. Modern architecture blends in with the surrounding neighborhood, while the interior design exudes a sense of calm and relaxation brought to life through nature-forward elements.
A serene design by Frame Hotels
Custom oak built-in furniture, spa-like bathrooms illuminated by soft LED lighting, and private lanais provide spaces to unwind.
At the heart of the property, a koi pond sits below a tiled wall, crowned by a sundial and surrounded by a garden of native plants, warm wood slat walls, and immersive details.
The hotel also features a keyless check-in system that allows guests to bypass typical front desk interactions, providing an effortless arrival and departure. Still, personalized service is just a text away—with staff ready to handle everything from reservations to local recommendations.
“We’re incredibly excited to bring something unique to the Austin market with the opening of Frame Hotel – SoCo,” says Richard Lent, founder of Frame Hospitality Group. “Our vision was to create a space that blends modern luxury with serene elements evoking a sense of calm and connection—ultimately creating a luxurious home away from home.”
“It’s a privilege to be part of the vibrant SoCo community, and we can’t wait for guests to experience the thoughtful design, unparalleled service, and the peaceful escape we’ve worked so hard to create,” he adds.
Across the street from Frame Hotel – SoCo, the group also manages the seven-key Frame Hotel – Treehouse.
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