Virgin Hotels New York City has launched in the heart of Manhattan’s NoMad neighborhood, marking the brand’s sixth U.S. property and its seventh overall. Architecture by Stantec and interiors by MARKZEFF radiate the lifestyle hotel company’s distinctive vibrancy and sophistication, while also evoking an authenticity and playfulness reflective of New York.
“We’ve wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984. We have had so many milestones in this city, from opening America’s biggest record store to driving a tank through Times Square to lighting up the Empire State Building,” says Sir Richard Branson, founder of the Virgin Group. “I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I’m so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams.”
A staircase wrapped in Virgin’s signature red hue connects the third and fourth floors, leading visitors to the 4,000-square-foot F&B destination Everdene, which spans the entire third floor. The nucleus of the hotel, the indoor-outdoor space is also endowed with daybeds and stadium-style seating to accommodate guests attending live performances.
Brand signatures like the Funny Library and the Conservatory abound, as does the Pool Club, located on the fourth floor, where a fine dining restaurant is set to open in the coming months. Crowning Virgin Hotels New York City is the Sky Lounge, a private outdoor observation deck is situated on the 38th floor and an intimate cocktail bar beckons one floor above.
Spread across 39 stories, the Virgin Hotels New York City’s 460 chambers, suites, and penthouses range in size from 277 to 770 square feet. Each unit comprises the dressing room—which includes a full vanity, closet for two, and an extra-large shower—and the lounge anchored by the ergonomic lounge bed. Floor-to-ceiling windows in each unit frame the Manhattan skyline as well. The centerpiece of the guestroom lineup is Sir Richard’s Flat, which spans the property’s 35th and 36th floors.